Education In the US Prison System Essay Example | Topics and Well Written Essays - 1500 words

Education In the US Prison System - Essay Example This subject matter is what will be discussed in the following. Since 1980, America's prison population has "more than tripled" (Patel and McMurray, n.d.). Out of this abundant figure, 19% of adult inmates are illiterate; while the United States' national adult illiteracy stands at a comparatively mere 4%. Stemming from this figure are the rates of recidivism in the United States, which are also at a particular high - 41% to 71% of prisoners who are released into the community end up back in prison only a short time after their acquittal. This can quickly be assessed as the obvious impact of expecting unskilled, undereducated, and often improperly socialized persons to be released into the community and make it on their own. In a world where high education is required for practically anything and everything, the thought of having high expectations for a person being thrown back into the world from a life of solitaire and no education in prison seems highly impractical. Although at one time rehabilitation was a critical goal of the prison system, funding for most educational and rehabilitative programs "has been severed, prioritizing punishment and profit over people." ("PARC", n.d.). The real mission of the prison system now seems to be that of total containment, rather than assistance. Recent studies have shown an increasing need for special skills for America's workforce for the future. "Inmates, who traditionally do not have good workplace skills, can benefit from education provided during incarceration." (Yeonopolus, n.d.). There are numerous innovative programs for inmates available in prisons across America, some of which are even enforced with penalties if persons decide to resist. In certain prisons, prisoners are being compelled to attend school for specified periods, and those who refuse to comply may be denied parole hearings or "be prevented from participating in alternative forms of 'treatment' until they comply." (Davidson, 1995). The educators who teach in the prison system understand they the persons they are educating require more than just educational skills, they also lack the knowledge of proper personal skills, such as making decisions, working with others, using resources appropriately, and so on. It is this understanding that has, and seemingl y will continue to, keep prisoners from reentering the prison system after their release. There are two basic types of correctional education programs - vocational training, which focuses on the learning of skills that are related to the workplace, and literacy development, which is used to heighten a persons reading and mathematical skills. Each state has a separate list of educational programs offered to inmate; Colorado for example, employs the Correctional Education Program, which strives to provide inmates with skills which will be transferable and useful to them once they leave the penal system by: ensuring their reach the highest academic achievement level possible, preferably obtaining the General Educational Development (GED) Diploma, and

Sowftware design problem Research Paper Example | Topics and Well Written Essays - 1000 words

Sowftware design problem - Research Paper Example The power of computers in such an activity leads to the establishment of numerous software companies, which are engaged in developing a variety of applications. As a safety related system is under development, a safety argument is under preparation that shows why confidence needs to be put in the system’s ability to meet safety requirements. This leads to the question why those requirements demand safe operation. The moment the system and its arguments are acknowledged, the system is set into operation. Faults may still exist in the system or in its maintenance or operational procedures if the safety argument is not complete. If triggered, the faults can lead to a failure. In such a case, an analysis needs to be conducted to distinguish the nature of the failure. It might be random or even systemic, i.e. due to a design fault, which was introduced when the system was being developed or serviced. Failures that arise from systemic faults must be comprehensively analyzed to avoid recurrences (Baah 3). Large projects, for example, Agropoli’s system of public transportation involves qualified personnel in the software development process. Software companies face several issues in the process of software development. These include: possible negligence of the software developer and another involves possible negligence, but adds another party who happens to be the malicious hacker. Other problems include change of rules during development, preservation of existing software, flexibility due to lack of standards as well as behavior of discrete systems. The complexity involved in the process of software development leads to software bugs. Late completion, low quality, lack of reliability and software not satisfying the stated demand are the symptoms of software bugs. In a scenario, for example, the Agropoli’s system of public transportation where the system under development is discovered to have some difficulties during

Transformational Change Management Plan Essay Example | Topics and Well Written Essays - 1250 words

Transformational Change Management Plan - Essay Example Apple is an American tech giant and a multinational corporation whose headquarters is in Cupertino in California, USA. Apple is in the business of designing, developing and selling computer software, consumer electronics, personal computers and online services. So as to save time and cut costs, Apple normally outsources thousands of its manufacturing jobs to such countries as China, Mongolia, Taiwan and Korea. Thus the manufacturing of high-tech products such as iPhone has steadily moved to Asia from the US over the past decades. Thus, Apple, considered, a market leader in the smartphone industry in regard to manufacturing, is totally dependent on outsourcing/offshoring manufacturing, especially in China-a relatively low cost nation (Moyer, 2012). Apple’s stakeholders welcomed the move since the company tremendously reduced its manufacturing time and cost, two very critical elements in the lifeline of any company. Thus, in 2007, when Apple’s founder Steve Jobs needed a glass screen for the iPhone barely a few weeks before its launch, suppliers in America claimed it was not possible. Nevertheless, a factory in China, built a dormitory even before any contract was signed so that its workers could start a 12-hour shift. After the sealing of the deal, 8,000 employees were woken from sleep, provided with tea and biscuit and began fixing glass screens into the iPhone so as to produce ten thousand iPhones on a daily basis. That is how a Chinese factory helped save the situation by revamping manufacturing of the iPhone barely weeks before it appeared on shelves. Eventually, Apple had redesigned the screen of the iPhone at the last minute, resulting in an overhaul of the assembly line. New Screens started arriving at the factory near midnight. Apple executives were impressed by the flexibility and speed which no American factory could match. Thus,

Education In the US Prison System Essay Example | Topics and Well Written Essays - 1500 words

Education In the US Prison System - Essay Example This subject matter is what will be discussed in the following. Since 1980, America's prison population has "more than tripled" (Patel and McMurray, n.d.). Out of this abundant figure, 19% of adult inmates are illiterate; while the United States' national adult illiteracy stands at a comparatively mere 4%. Stemming from this figure are the rates of recidivism in the United States, which are also at a particular high - 41% to 71% of prisoners who are released into the community end up back in prison only a short time after their acquittal. This can quickly be assessed as the obvious impact of expecting unskilled, undereducated, and often improperly socialized persons to be released into the community and make it on their own. In a world where high education is required for practically anything and everything, the thought of having high expectations for a person being thrown back into the world from a life of solitaire and no education in prison seems highly impractical. Although at one time rehabilitation was a critical goal of the prison system, funding for most educational and rehabilitative programs "has been severed, prioritizing punishment and profit over people." ("PARC", n.d.). The real mission of the prison system now seems to be that of total containment, rather than assistance. Recent studies have shown an increasing need for special skills for America's workforce for the future. "Inmates, who traditionally do not have good workplace skills, can benefit from education provided during incarceration." (Yeonopolus, n.d.). There are numerous innovative programs for inmates available in prisons across America, some of which are even enforced with penalties if persons decide to resist. In certain prisons, prisoners are being compelled to attend school for specified periods, and those who refuse to comply may be denied parole hearings or "be prevented from participating in alternative forms of 'treatment' until they comply." (Davidson, 1995). The educators who teach in the prison system understand they the persons they are educating require more than just educational skills, they also lack the knowledge of proper personal skills, such as making decisions, working with others, using resources appropriately, and so on. It is this understanding that has, and seemingl y will continue to, keep prisoners from reentering the prison system after their release. There are two basic types of correctional education programs - vocational training, which focuses on the learning of skills that are related to the workplace, and literacy development, which is used to heighten a persons reading and mathematical skills. Each state has a separate list of educational programs offered to inmate; Colorado for example, employs the Correctional Education Program, which strives to provide inmates with skills which will be transferable and useful to them once they leave the penal system by: ensuring their reach the highest academic achievement level possible, preferably obtaining the General Educational Development (GED) Diploma, and

Transformational Change Management Plan Essay Example | Topics and Well Written Essays - 1250 words

Transformational Change Management Plan - Essay Example Apple is an American tech giant and a multinational corporation whose headquarters is in Cupertino in California, USA. Apple is in the business of designing, developing and selling computer software, consumer electronics, personal computers and online services. So as to save time and cut costs, Apple normally outsources thousands of its manufacturing jobs to such countries as China, Mongolia, Taiwan and Korea. Thus the manufacturing of high-tech products such as iPhone has steadily moved to Asia from the US over the past decades. Thus, Apple, considered, a market leader in the smartphone industry in regard to manufacturing, is totally dependent on outsourcing/offshoring manufacturing, especially in China-a relatively low cost nation (Moyer, 2012). Apple’s stakeholders welcomed the move since the company tremendously reduced its manufacturing time and cost, two very critical elements in the lifeline of any company. Thus, in 2007, when Apple’s founder Steve Jobs needed a glass screen for the iPhone barely a few weeks before its launch, suppliers in America claimed it was not possible. Nevertheless, a factory in China, built a dormitory even before any contract was signed so that its workers could start a 12-hour shift. After the sealing of the deal, 8,000 employees were woken from sleep, provided with tea and biscuit and began fixing glass screens into the iPhone so as to produce ten thousand iPhones on a daily basis. That is how a Chinese factory helped save the situation by revamping manufacturing of the iPhone barely weeks before it appeared on shelves. Eventually, Apple had redesigned the screen of the iPhone at the last minute, resulting in an overhaul of the assembly line. New Screens started arriving at the factory near midnight. Apple executives were impressed by the flexibility and speed which no American factory could match. Thus,

Comparing the Republic to the Modern Society Essay Example for Free

Comparing the Republic to the Modern Society Essay The relevance of The Republic to our modern society In Plato’s The Republic, Plato illustrates what his ideal city would look like. He describes the educational systems, ideal legislators and the purposes of democracy. The republic influenced many people to understand the purpose for democracy, and it led to new philosophical schools of thought. Although this work was written hundreds of years ago, it still affects our modern world today. One of the most important things that Plato stresses is the importance of education. Without education of the masses, democracy would cease to exist. When Plato was forming his ideal society, he stressed the importance of education for several reasons. Most importantly, educating citizens led to a peaceful, well-run republic. For Plato, education was not about information intake and data storage. Rather, education was drawing out the knowledge that was already in the student. He said that â€Å"the power and capacity of learning exists in the soul already† He gives an allegory of prisoners in a cave, who have never seen light before. They become free, come out of the cave and see the light. They understand that the shadows are just reflections of real things; they are not the real things themselves. They ascend up to a mountain and see the world for what it really is. Plato uses this story to illustrate what education does for the human soul. We are all born in a dark cave, chained to a wall and cannot see the light. We still around all day looking at shadows, which appear to be so real to us. Education breaks the chains of ignorance. We can ascend to the top of the mountain and look out onto the beautiful world. According to Plato, after the prisoners’ ascend all the way to the top of the mountain, â€Å"they must be made to descend again among the prisoners’ in the den and partake in labors and honors, whether worth having or not. † Plato notes that once a person is educated and has received knowledge and truth, they should go back and teach those who do not know. This still relevant today because we need to not be so focused on how high we climb up the ladder, but we need to be concerned with how we help others achieve their goals. This allegory is also used to describe justice. The prisoners’ in the cave do not know what real justice looks like. The people on the mountain tops must come down and give understanding to those who are lacking it. Plato goes on to describe the type of leader that would be perfect to run the ideal city. The type of leader that Plato describes is someone who is â€Å"wisest about the affairs of the state, and by whom the state is best administered and who at the same time have other honors and a better life then that of politics. â€Å" The ideal leader in Plato’s time is not much different from the ideal leader in our time period. We still want someone who knows and understands the problems of the state or country, who will be a good leader, and will be able to put the welfare of his people before his own. These characteristics are still what many people look for in a dependable leader. Plato describes that a good leader should not be caught up in their own wealth, they should care about their people. This is a very foundational idea that is still important in America today. We desire to have a leader who will be humble and care for us, instead of one that has a hidden agenda. According to Plato, economic self-interest and political power must be kept separate and not be allowed to work in combination to the disadvantage of the state. In mapping out his utopian society, Plato stresses the importance of democracy. In a short piece called democracy considered, Plato talks about how oligarchies decay into democracies and democracies decay into tyranny. Tyranny is formed from pursing one’s pleasures and appetites. Plato claims that â€Å"a man who is deranged and not right in his mind will fancy that he is able to rule, not only over men, but also over gods â€Å"He describes here that a man can not be a leader if he is deranged and thinks that he is the center of the universe. Plato then shows how democracy and tyranny differ. In describing the differences, Glacon says â€Å"They are the opposite extremes for one is the very best and the other is the very worst. † The republic shows many similarities to today’s society. We still have many of the same ideals in education and in government. This piece of work was criticized at the time it was written by is now honored and very influential. It was one of the first writings that began western thinking and formed many new beliefs that influenced the renaissance.

The Success Of A Natura Cosmetics

The Success Of A Natura Cosmetics In order to analyze the success of a Natura cosmetics, there are many factors to be mentioned. In my opinion, two main reasons which should be listed are the effectiveness of relationship between Natura and organizations relating to its operation and its learning, innovation activities. Firstly, it is not difficult to realize that Naturas relationship strategy works very effectively. According to the case study, this companys main operations including production, logistics and research and development are situated in Sao Paulo. When there is a new order, the stock status will be checked immediately by the stock management system. In no more than one day from the purchase order, the finished products are delivered to the sales representatives home. With 26 delivery partners as well as postal service, Naturals products will be transported to its representatives no longer than six days in spite of far destinations (Natura case study). Clearly, in order to ensure the quality of the products and good services for the customers, the connection between separate parts in a whole group must be strong. It requires all bodies to have to cooperate and contribute to the effectiveness of the common duties. One concentration of Naturas relationship strategy is on sales representat ives. They are seen as the companys consultants who are well-trained, autonomous female salespersons and mostly are housewives having good relationship with potential customers such as friends, office staff, independent professionalsà ¢Ã¢â€š ¬Ã‚ ¦ One special thing here is that Natura does not have to pay direct employment costs for this force. This method will help the company save a large amount of money to invest in other activities. Also it will encourage Natura to expand its market without being worried about reducing profit margins. Using this way, the advantages will belong to not only Natura but also sales force. They do not receive a direct salary amount but the commission for sold products is the highest in the industry, which including 30% margin of end consumer prices and premium prices (Natura case study). Obviously, this way is based on the ability to sell products of each sales representative and it creates motivation for them to try more because of themselves as wel l as the company. Another strength of its management is organizational cultural. Openness, transparency and respects for its stakeholders ( Natura case study) are the words to describe this operating environment. They are ready to give challenge to middle management who are believed to be ambitious and highly qualified. This force is able to take great and out of imagination success for the company. Additionally, the policy for new talents is positive. Natura wants to fulfill both from inside and outside sources. They takes time to develop potential talents and headhunt as well. As a result, the manager force will be diversified. With customers, Natura has a such different approach. A customer going to Natura means that she is buying belief . The company does not talk about market demands but captures their emotions, feelings. By this way, when a customer sees an advertisement of Natura, she will think that this product is born for her, and Natura helps her have a better life throug h selling it. It is impossible to deny the effectiveness of this marketing philosophy. About the quality of products, Natura persuades customers by using natural and sustainable ingredients. For example, Ekos product line comprises of Brazilian berries and plants, such as guarana, brazil nuts, mate verde and cocoaà ¢Ã¢â€š ¬Ã‚ ¦( Natura case study). In recent years, cosmetics consumers mostly believe that products extracted from the nature will have good effects on the skin and no side-effect. With information about materials from reserves in the rainforests and savannahs, clearly Ekos is easier to be appreciated from the public. One important thing of Naturas relationship strategy is to participate in environmental issues. This action demonstrates that Natura not only operates to make profits but contributes to the development of society as well. Otherwise, it will bring positive image in public for the company and create its good connection with the customers, government. Such act ivities, such as Rainforest Education and Recovery Project, Rio de Janeiro Botanical Gardensà ¢Ã¢â€š ¬Ã‚ ¦ are specific examples of maintaining garden and regenerating damaged forest ecosystems (Natura case study). Secondly, Naturas operational pathway is the process of learning and innovation. Staring from a small laboratory and cosmetics store, the company made a bid step in the market by studying the experience of Avon- the then leader in the world. In 1974, Natura decided to operate following direct sales model. The result of this strategy was the expansion at low to moderate cost. With a new company, learning from successful and well-known brand name is very important and this gives useful lessons for Natura at that time. Besides, the success of Natura also comes from its innovation and product development. Every year, the company spent about 2.9% annual net revenues in research and development (RD) to launch and improve approximately 153 products (Natura case study). Natura also buys patents, technology from research centers in Brazil and outside. Their concentration is placed on skin care and environment-friendly products. In conclusion, effective relationship strategy as well as learning and innovation activities are two main factors of the success of Natura internationally. Task 2: using relevant theoretical models and with examples from the case study- evaluate the companys internationalization strategy in the period 1982 2005. Answer: In the period 1982 2005, it has seen the development of Natura in cosmetics international market. Along with the expansion into different areas from the near to the far, this company changed the operational strategies gradually and more effectively. It demonstrates that the companys market commitment as well as internationalization level has increased simultaneously in this period. As a result, in order to assess Naturas internationalization strategy from 1982 to 2005, I decide to choose the Uppsala model which emphasizes increasing commitment towards abroad market when the firms experience goes up (Svend Hollensen, 2007). In the year1982, it saw the first endeavor of Natura to distribute its products to foreign customers. The company used an independent distributor in Chile. However, the result for this action was terrible. The operation was stopped after it operated in a short term. The reason for this failure is that Natura did not have careful preparation. Clearly going international is an important issue for any firms which want to develop. One of the most vital conditions for success is that the company should have a proper plan and it must come from its actual demand. At this time, Naturas expansion abroad was driven by impulse. (Naturas case study). Maybe it could not create enough motivation for working attitude and successful ambition. The second cause is that the company had no enough information about the market (Naturas case study). Knowledge such as politics, culture, distance differences between markets à ¢Ã¢â€š ¬Ã‚ ¦ always should be obtained by the firms in the case they really need t o succeed. Additionally, personnel and financial problems happened when the company went to Portugal and Florida. And lessons due to lack of experience was given to Natura. Accordingly, market commitment or internationalization level in this situation is rather low. Until the 1990s, Naturas action of going abroad occurred again. Contrast with the last time, the company planned carefully. And this time, a great advantage of the Government policy favored to development way of Natura. Brazil and other South and Central American nations took favorable change in politics and macroeconomics. With potential markets of Natura such as, Mexico, Argentinaà ¢Ã¢â€š ¬Ã‚ ¦ were attempting to cooperate commercially with Brazil and their economy were growing positively. Besides that, the attitude of high appreciation of beauty and better understanding of cosmetics has made an increase in demand for beauty products. It can not be denied that many favorable conditions have come to Natura (Natura case study). From this time, the success of the company in various markets has gone. Three specific examples for effective internationalization strategy are Argentina, French and Mexico. Argentina and Brazil are two nations in the same Latin America area. The geographic d istance between them is not so far. And Natura took the first step to this market in 1994 but until 2001 the large mark occurred. In December 2001, this economy was thrown into crisis because of currency devaluation of about 40%. While its competitors tried to go up prices, Natura kept it stable. The company has just increased it only when local salary changed in the better way (Natura case study) and this information was announced publicly to the customers. By reducing cost and remaining price, the company got good impression on Argentinean market and help the process of building the brand here. The strategy brought the win situation for Natura. In three years later, there was a growth of six- factor revenue which is a wonderful number. The main method that the company applied to sell products in Argentina in this period is direct selling through sales consultants force. The number of consultants went up nearly three times from 7000 in 2002 to 20000 in 2005. Obviously, Natura has g ot good result with participation strategy into Argentinean market. The second one should be mentioned in internationalization strategy of Natura is France. It can be said that from Argentina to France there is a development of both geographic diversification, internationalization and market commitment. The distance from France to Brazil is much larger than that of the remainder. Actually, located in two different continents, there is not same characteristics in the beauty product custom. Hence, Seabra said that France has historically been a source of knowledge and raw material for our products as well as a source of inspiration. About the way of sales, Natura discontinued using traditional model which is direct sales and changed to retail store. It is an increase in size of investment in marketing and organization. In stead of a point of sales, in 2005 the company designed a two storey flagship store where are used for sampling products, promotion events and is seen as displaceme nt place of Naturas belief and vision (Natura case study). This is an evidence to show the companys market commitment is on upward. Another point is the change in Naturas product packaging and size. Making its products suitable for the host markets demand demonstrates effort to occupy the market share and internationalize. Moving to Mexican market, it has seen a more progressive step in the strategy of Natura. And it seems to have leapfrog stage here. In the year 2003 which is prior of two years compared to the time of entrant in France, Natura came backs to the nearer market with many similar characteristics of economy, demographics and passion for beauty products (Natura case study). In Mexico, the company developed the experience in France to a new model hybrid model. Building Naturas House, it can combine the strengths of both direct sales model and store chain. Here sales representatives can interchange experience, be trained professional skills, keep in touch with brand and even receive sample. Also in this country, the company takes an initiative in new marketing tools. An example of this is magalogue. This combination between magazine and catalogue is applied to give Naturas products and special offerings, articles about health and beauty problem. So, in comparison with French market, Naturas investment in Mexico takes more attempt. Change from a store chain to Naturas House is an example. It requires both market-specific knowledge and general knowledge. And resources should be employed more efficiently, especially human resource. All these elements explain that there is an upward trend of market commitment, internationalization when Natura enters Mexican market. Generally, Naturas internationalization strategy was successful in the period 1990s to 2005, but ineffective in the year 1980s. Task 3: using relevant theory, argue the case either for against Natura adopting a model (or models) of international market entry that differs from the direct sales/ distribution model employed. Answer: Coming back to international cosmetics market since the year 1990s, Natura has gradually succeeded with several adjustment of market entry policies. Two specific evidences are Maison Natura in France and Casa Natura in Mexico. These models show that the level of geographic diversification, market commitment and internationalization (The Uppsala internationalization model) of Natura has increased as well as their international market entry method has changed in comparison with direct sales model ever -used. Moreover, in order to go international more dramatically, Natura should employ an appropriate market entry strategy. In my opinion, it can be Hierarchical model with resident sales representatives in foreign target market. Firstly, it should be mentioned the direct sales model that Natura used to employ to provide products to its customers. The current demand for the companys cosmetics are met through the force of 483000 active sales representatives in Brazil and 36000 agents abroad, who are well-trained and flexible consultants . And mostly orders from customers are placed via Web and telephones. However, with French market of which Paris has been known as a holy city of fashion and beauty products, to attract much attention from the public, Natura innovated its traditional way. The company decided to open a two-storey flagship store which was called as Maison Natura in 2005. This store takes the duty of more than a point of sales, where can be seen to display Naturas belief and vision. Also here samples are given to customers or promotion events happen (Natura case study). There is an improvement in the way Natura enters to the market and persuades potential buyers. With this retail store, Natura has to spend more investment than its direct distribution. It is for the organization, marketing and even personnelà ¢Ã¢â€š ¬Ã‚ ¦For example, the company had to build a store and make it become a place served for many purposes. It is so different from a call centre which can only receive purchase orders. Besides that, to adapt to this competitive environment, Natura modified its pr oducts packaging and size. It can not be denied these activities were able to help Natura get a foothold in France. And the reasons were that the company prepared carefully market specific knowledge and made market commitment. From that, Natura seems to be more suitable for an international market entry model which requires more responsibility and competence. And about Mexican market, it is still another increase in market commitment as well as internationalization. However, there is leapfrog stage herein. The distance from Mexico to Brazil is smaller than that of France and the time of entering Mexican market is sooner two years (2003) but internationalization process goes up. Having some advantages of similar characteristics of economy, demographics, passion for cosmetics, Natural also faced the issue of late participation (Natura case study). Hence, in order to get success, it seemed to request the company to adjust a new strategy. The solution given was that Natura House which has strengths of both pure direct sales model and retail store. There sales consultants can help each other with experience and it can be place for exhibitions, training speeches or product testing, offerings. Clearly, advantage of direct sales model which is the strong relationship between end user and sales representative, and those of retail chain which are c lose relationship among sales consultants and multi-purpose place are combined. Not only the company invested in finance to establish this hybrid model at large towns and areas with many buildings, but also at Natura House, new marketing tools were employed at the first time to remind the public about the companys brand (Natura case study). For example, the company tried issuing magalogue. By this way, Natura could supply both its product, special offerings and health, cosmetics articles as well. It can be considered that Naturas attempts of organizational and marketing change demonstrates their ambition to get a step into Mexican cosmetics market and occupy a certain market share. Also the approach was done professionally step by step. Importantly, it did differ from direct sales model Natura used to use. Far from these two markets, in the following years, the company wants to attack new potential large ones, such as the UK, the US, Russia and so on. Only in the United States, in 2004, the value of sales of cosmetics and toiletries in 2004 was 45.6 billions US$, made up 19.7% of total market share. Or In United Kingdom and Russia, the numbers were 11.6 billions US$ (5%) and 6.4 billions US$ (2.8%) respectively (table 1 of Natura case study). However, with these countries, the main retail channel methods are not the same with Brazil. While in Brazil, sales through direct sales gained the remarkable proportion of 27.4% in 2004, in Western Europe, that percentage was only 4.7%. In these regions, the most common methods are different each others. ( Table 2 of Natura case study). From the factors which have already mentioned, in my opinion Natura should move to apply a new international market entry Hierarchical mode. With current conditions, it can open resident sales representatives in the host country. Rather similar to models employed in France and Mexico, the company can build a place of many functions served for sales and marketing activities. These can be a showroom, an information centre for customers, after-sales service centre, a training centre for sales consultants, a place for sample receivingà ¢Ã¢â€š ¬Ã‚ ¦ Sales and service department should be located in the host countries because it will be easier to know thoroughly about local passion and demand in comparison with doing from distance. When being familiar with local market, Natura can open sales subsidiaries. At this business office method, the company can be take tax advantage but it must take more responsibilities and autonomy. Besides, research and development, production, marketing depar tments are still situated in Brazil. It seems to be face a large amount of difficulties to change abroad assumed that other conditions do not change. Task 4: Naturas production facilities are located in Brazil. Assess whether this decision is correct in terms of strategy and logistics distribution given the companys portfolio of domestic, regional and international markets. Answer: Since the establishment in 1969, Natura has experienced different growth periods. First period from 1969 to1981, the company tried to build the brand and take expansion in domestic market. In 1982, Natura signed a contract with an independent distributor in Chile in order to expand abroad. However, this plan failed financially. Until the 1990s, once again Natura went internationally according to the open policy of the government and has got success step by step. Although Natura has changed their activities dramatically compared to the foundation time, production facilities has still situated in Brazil. One issue is given is that this decision is suitable for the development of Natura in following years? Firstly, with current situation, in my view placing all production facilities in Brazil is a reasonable decision. Brazil is the place where Natura was born. As a result, the companys products are manufactured usually have characteristics suitable for Brazilian demand. So along with the development of this brand, a stable market share in Brazil has been occupied. For any companies, they will penetrate into foreign markets once gaining or becoming familiar with its home market. This will be a strong basis for the company to attack another. About Natura, its Brazilian market share in 2003 was 11.3%, positioned the second leading cosmetics and toiletries company in Brazil (Table 3 of Natura case study). Moreover, this country has a large advantage of material sources of production for the company. In recent years, Natura has focused their operation on the products using sustainable ingredients. And Brazils diversity is a profuse supply source. Fulfilling these natural materials for the p roduction in the home country, clearly the company has bigger advantages over its competitors. They can save cost of transportation, import tax and preferential policies for domestic companies to use inside materials. Additionally, the traditional markets of this company are Argentina, Mexico, and so on. These countries are not far from Brazil and most of them are in the same area with many similar characteristics. So production facilities in Brazil and using active sales representatives force to distribute the products to the customers in these nations may not create serious problems of transportation cost. Another reason to support for production facilities in Brazil is the effectiveness of the current operations. When a customer place an order, in 24 next hours finished product is made to be transported to the sales representatives home. It is due to the close cooperation among different department and automated system. Immediately after having a new order, the stock status is ch ecked by the stock management system, and materials are collected to production facilities. Final steps are packaging and labeling. Total time for the whole process is no more than one day. After that, with 26 delivery partner, products are delivered to its representative within 2 days in Sao Paulo or no longer than 6 days for far destinations (Natura case study). It can be said that the operational process works actually efficiently to ensure delivery plan. This punctuality has supported placing production facilities in the origin country of products. From these points, that Naturas beauty products are manufactured in Brazil is appropriate. However, this decision will continue to be agreed in the future when plan of making Natura brand become commonplace with global audience? First problem can occur when moving production abroad is the cost. Compared to most of other countries in the same South American area and Europe, labor cost here is much cheaper. One of the reasons is that their population is the fifth leading in the world and still young or in labor ages (Wikipedia information). If Natura choose a country which labor price is high, finished products price will increase dramatically and the competitiveness will decrease. In addition, begin operating at a new location, there are two ways for material issue. The first solution is to find the new source. However, it is not simple to carry out because main ingredients for the companys cosmetics are from the nature, especially from Brazils biodiversity. The second one is to trans port materials from Brazil to the manufacture place. Maybe it is an impractical solution due to a large amount of disadvantages. It can be denied that transportation as well as import tax will make it go up. It also can result from import policy which procedures or regulations in the host country do not encourage to import such materials. Also Natura should take into account the origin country of products. It is not true that all customers evaluate equally with the same brand but different production places It is considered frequently that the customer have preference for the products from well-known nations for high technology and long term tradition of this kind of commodities. As a result, when deciding to choose a new manufacture location, the managers need to investigate the customers desire. About distribution network, currently Natura still uses direct sales model through active sales representative force. They are seen as Naturas consultant who are mainly well trained housew ives and receive orders via Web and calls (Natura case study). So the company does not have to pay direct employment cost but high commission for every product sold. With current conditions this retail channel still works efficiently. But if there is a change in production facilities, it is still good? Last but not least, logistics issue can meet obstacles in the case of moving manufacture location abroad if that policy there is still close. It can come from various regulations about import export documents or the quality of transportation system is modern enough to support Naturaa activities or inventory, storage problems, packaging and so on. Nowadays to get high profits, generally multinational companies invest in developing country, but they have to accept certain risks related to low quality of logistics. Hence, Natura ought to consider the ability of goods to move between nations. In conclusion, with current affecting factors, Natura seems to keep production facility situate in Brazil. In the far future, along with long term strategy and improvement outside, a change maybe reasonable if they are supportive.